Despite Sergio Marchionne's reassurances at the Paris Auto Show less than three months ago, the Italian car market is in the tank. Italian consumers are hard pressed. Car sales continue to plunge. One-third of the dealers of the country's biggest car brand are on the brink of bankruptcy. Bloomberg reports:
YouTube - Fiat Dealers Brace for `Sad' Christmas as Sales Slump
Dealerships may have to innovate to survive.