Its UK proponents reassure:
Developed as non-aggressive means of speed limit enforcement, SID is seen as the "Friendly" face of community and site speed education.The British manufacturer says:
The units are no-confrontational and serve as an aid to calming road traffic. Features of the sign include a ‘smiley face' that rewards drivers for complying with the speed limit and a ‘sad face' for those which are not.Is it just me, or does SID's seemingly kid-friendly (or simpleton-condescending?) premise encourage
SID is being introduced into a local traffic management in a number of UK localities.
[Paraphrased verse: Numbers 6:25 (KJV); photo: The [Portsmouth] News]