Thursday, January 13, 2011

Re-Volt-ing price?'s Michael Coates concedes that cost may be a big disincentive to consumers thinking about buying the Chevy Volt:
GM is logically pushing its $350 a month lease, which puts it on par with the LEAF and helps protect the company against the future shock of technology that will be available in three years. Otherwise, the Volt purchaser will need to chase down federal and state incentives to try to bring down the $41,000 price tag.
This window sticker puts the Volt in the same territory as the Acura TL, BMW 3-Series, Cadillac CTS, top-line Chrysler 300 and Dodge Charger, Lexus' ES 350, HS 250 hybrid and IS 350, Lincoln MKS, Saab 9-5 and Volvo S80. Will any of those vehicles be cross-shopped by Volt intenders? Probably not, but it does give an indication of the expectations of that price range. The Volt is a fine vehicle, but not a $40,000 near-luxury compact.

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